Jeanette Ruiz is a Lecturer (LPSOE) for the Department of Communication at UC Davis. She specializes in strategic communication with a specific interest in emerging practices and concepts in digital and social media. In addition to her appointment in the Department of Communication, she has served as a human resources and public relations consultant for various nonprofit, managed health care and finance organizations. Dr. Ruiz’s research focuses on public health communication and the Internet. She examines media advocacy campaigns in public health and has used network analysis and other methods to examine parental opposition to childhood vaccination. She has also focused on the globalization, structure and ownership concentration and regulation of the international Internet.